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Beijing time on August 15th

September 30th, 2014

Beijing time on August 15th , NYSE:VIPS released by the 2013Q2 in June 30th unaudited financial results. IResearch sorting through the discovery, 2013Q2 only product will total revenue of $350000000, a yearonyear growth of 159.7%, growth slowed slightly, growth of 13.1% qoq. From the operation situation, the only product will be in the two quarter operating income of $6748000, Mcm Hobo Bags Online Sale 2012Q2 lost $5443000, a yearonyear losses. 2013Q2 vipshop revenue of $350000000, a yearonyear slowdown in 2013Q2 is the only product will net revenue of $350000000, a yearonyear increase of 159.7%, compared with High quality Mcm Totes the previous quarter, growth has slowed slightly, annulus comparing growth now picks like Mcm Purses up signs. iResearch analysis, the 2013Q2 market as a whole by short Wang, the mainstream business platform have benefited enormously from 6.18 price war. Vipshop revenue growth in addition to the positive environmental impact by the market, but also the source for the following reasons: first, the I LIKE MCM BACKPACK only product will be the number of active users and orders rose sharply, and better user viscosity. Money newspaper Mcm Boston Bags Online Sale shows, 2013Q2 only product will active user number to break through 3500000, grow 133.3% compared to the same period; accordingly, the volume of orders in theMCM Small Vintage Visetos Boston Bag Black two quarter also increased to 11000000, each user to place an order for 3.1 times the average number of times. Secondly, the higher order conversion rate is also to the only product will be an important reason for revenue growth. From iResearch monitoring results, the 2013Q2 product will order conversion rate from access to place http://goboglas.com/Blog/mcm-backpack-is-to-find-high-quality-and-unique-design.html an order for cheap Mcm Clutch Bags 3.7% quarter average value, peaked in June 4.2%, market ranking. total operating expenses were $77320000, down three fee proportion of 2013Q2 the only product will be operating expenses of $77320000, a yearonyear growth of 118.6%. Among them, the Women both like CHEAP MCM BAGS cost of performance of total revenue in the proportion of 12.2%, compared with the same period last year, down 3 percentage points; in addition, the cost of sales and administrative expenses accounted for the proportion discount MCM BAGS of the total revenue has decreased in varying degrees, only the technology and content of cost rising proportion. iResearch analysis, order quantity 2013Q2 only products significantly enhance the resulting growth in total operating expenses. The cost of performance is in proportion to the total revenue drop is due to the only product will expand the storage capacity and adhere to the floor distribution logistics model. Warehousing and distribution costs are typically occupy more than 70% of the cost of logistics, distribution cost is greater than the cost of storage. In order to control the logistics cost, the only product will stick with the third party logistics enterprise cooperation. At present, in the whole logistics chain, landing with accounted for more than 98%, the remaining 2% Mcm Totes Online Sale by other courier. Therefore, the only product will perform cost reducing proportion. However, there is a higher risk of cooperation with third party logistics, electronic commerce to ensure strict in the assessment link, suggested that vipshop fosters the core logistics business and services, integrity avoid logistics link

 

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September 30th, 2014

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